Preparing a business pitch and developing a business idea requires you to have data on your target market. You need data to inform decisions on your business plan, data on your competitors, and if you want to be innovative in your industry you need data to tell you a story on performance and opportunity. Data literacy for entrepreneurs is essential.
This session will help you:
- Identify your data needs, and find relevant data using specialized library resources.
Following this session you will be able to:
- Describe types of data in order to understand why you need data to inform your business idea.
- Identify your information need and find the data that best addresses your startup research question.
Date: Thursday, February 13, 2024, 11:00 AM - 12:30 PM
Location: Online via Zoom
Instructor: Elizabeth O'Brien, Liaison Librarian, elizabeth.obrien@utoronto.ca
This workshop is part of an Entrepreneurship Research Skills Co-Curricular Record (CCR) as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff, but only current students are eligible to enroll in the CCR. A valid UTORid is required to access library databases.